About Us
Our Story
Initiating Growth with Expertise and Innovation
Headquartered in Hong Kong, Ayra Limited is a dynamic private company built on a clear observation—there’s a persistent gap between what industries truly need and what suppliers traditionally offer. Recognizing this, we’ve carved our path in the international trade of Thermal Coal, Steel, Renewable Energy, and Agricultural Products, offering practical, forward-thinking solutions that meet real-world demands.
Our strength lies not just in trade, but in insight. Our Infrastructure Advisory division brings together seasoned professionals from a wide range of disciplines, including corporate finance, economics, investment, facilities and project management, construction, strategic planning, and law. This cross-functional expertise allows us to deliver well-rounded guidance and execution across complex, large-scale projects.
What truly sets us apart is our vision for the future. At Ayra, we believe that sustainability begins with informed choices. That belief powers our mission: to influence the global energy landscape by enabling consumers and industries alike to make choices that promote cleaner, more sustainable energy production.
How We Work
Our process is efficient, simple, and results-driven
Striving for the Perfect Shape
At Ayra Limited, excellence is not just an aspiration—it’s a commitment. We pursue perfection across every aspect of our operations:
The perfect business deal – Offering fair, competitive pricing to both our suppliers and customers.
The perfect logistics flow – Ensuring goods are delivered in optimal condition, on time, every time.
The perfect documentary management – Maintaining rigorous documentation that meets the stringent requirements of suppliers, clients, and financial institutions.
The perfect financial structure – Creating robust, low-risk financial frameworks where all parties fulfill their obligations with confidence.
Doing Business Ethically
Our extensive experience in international trade has led us to adopt a principle we never compromise on: doing business with integrity. We treat our partners with honesty, transparency, and the utmost respect, and we expect the same in return. These values are the foundation of every relationship we build and every transaction we undertake.
A Wide Range of Products
Ayra Limited specializes in the trade of essential commodities, with a primary focus on steam coal, steel, and steel scrap—including HMS 1 & 2 and used rails.
We do not act as brokers or intermediaries. Instead, we operate as direct sellers, with all sourcing and logistics personally verified by our on-site representatives. This ensures reliable delivery, traceability, and transparency at every stage of the supply chain.
